WORK EXPERIENCES
Product Owner – e-commerce
2023 – Now
French leader in press sales by e-commerce, subscriptions or single copy sales
Missions
Discovery :
– Gathering, analysis and prioritization of functional requirements from marketing, sales and customer service teams.
– Product development proposals
Product :
– Writing User Stories + acceptance tests
– Backlog maintenance, management and prioritization
– Coordination with tech and marketing teams
– Implementation of AB/Test
– Testing and validation of developed tasks
– Implementation of performance, quality and satisfaction indicators + analysis
– Follow-up bug tickets
– Communication of ideas and developments through regular demos
Projects undertaken
– Opening of a press e-commerce outlet for Veepee and E.Leclerc
– Development of an e-gift card for the Viapresse.com website
– Development of a new mobile payment module – TapBuy
– Migration of Consent Management Platform
– CRO optimization
– Creation of group websites
– Redesign of new products on group sites: audio kit, vouchers
– Maintenance of e-commerce sites
E-Commerce Project Manager
2021-2022 – 1 year
E-shop specialised in trendy fashion for women
Website
CRO strategy development, cross-selling, e-shop analysis and reporting via Google Analytics and Shopify, product catalog management and sales promotion, merchandising, continuous optimisation
Project management
Communication plan for the opening of the department store at Galeries Lafayette Rennes, shooting + communication plan for the spring/summer 2022 collection
Logistics
Analysis of returns, stock management
SEO/SEA
Roadmap, audit, semantic analysis, page speed optimisation, Title/Meta/Hn structure tags, devices compatibility, EAT optimisation, monitoring of search engine positioning and top queries
Via Google Ads (display, shopping, sponsored ad)
Social Media/Influence
(Instagram/Tiktok/Linkedin): content creation, advertising campaign management on Pinterest & Instagram, KPI analysis and reporting
Monitoring fashion influencers, analysis and reporting on the impact of partnerships
Newsletter
Weekly content creation, acquisition strategy, KPI analysis and reporting
Digital Project Manager
Independant – novembre 2020 to april 2021 – 6 months
Lebanese restaurant which wanted to develop its digital presence following the 2nd lockdown.
Website + Google my Business
– Construction of a tree structure, hosting, HTTPS certification, web design, A/B testing, website photos + Photoshop retouching, security optimisation
– Development of the restaurant’s presence on Google My Business
– Tripadvisor and Pages Jaunes
Communication/Influence
– Development of visibility on Instagram and Facebook, monitoring influencers, analysis and reporting on the impact of partnerships
– Creation of new menue support in collaboration with a graphic designer
SEO
– Audit, semantic analysis, page speed optimisation, Title/Meta/Hn structure tags, devices compatibility, EAT optimisation, monitoring of search engine positioning and top queries
Digital Marketing and Communication Project Manager
2020 – 2021 – 1 year
Editor of SaaS solutions and services for companies in the media and communication sector. The group operates around three business areas of expertise: Data, advertising, subscription, in France and on the main European markets
Public Relations
– Improvement in cooperation with the agency
Internal communication
– Monthly newsletter content, video editing, internal events
SEO
– In cooperation with the agency: page speed optimisation, Title/Meta/Structure Hn tags, creating SEO-friendly articles for the Group’s websites
Newsletter/Emailing
– Weekly content writing for the group’s customers, advertising space management, KPI analysis and reporting
Social Media
– (Twitter/LinkedIn): content creation, monitoring of the social media calendar
Digital Communication Project Manager
2019 – 2020 – 1 year
C-19 is an incubator specialised in a diverse field including : VR/AR, AI, Big Data
Website
(Led a 6-month project with a team of 5 people): redesign of the graphic charter, construction of a tree structure, hosting, HTTPS certification, web design, A/B testing
Social media
– Building strategies to generate engagement, setting up editorial planning, creating new channels (LinkedIn, Instagram), monitoring and reporting on KPIs, creating content for Twitter, Facebook, Instagram, LinkedIn, monitoring trends and news in the entrepreneurial sector
SEO
– Audit, semantic analysis, page speed optimisation, Title/Meta/Hn structure tags, device compatibility, monitoring of search engine positioning and top queries, creating SEO-friendly articles
Communication content
– Flyers, posters, video editing, shooting, SM visuals
Events
– Organised internal/external events